At ECR 2025 in Vienna, Nelson Ambrogio and Peter Seidensticker from Bayer Radiology highlighted the crucial role of informed patients in improving healthcare outcomes. While well-informed patients can make better decisions about their health, challenges like limited consultation time in radiology departments and restricted access to information often stand in the way. That’s why Bayer is committed to initiatives that bring medical knowledge closer to patients. This is especially important in breast cancer screening, where many women are unaware of how breast density can impact diagnostic accuracy and screening options.
Another key topic was the growing role of artificial intelligence (AI) in medical imaging. Seidensticker emphasized how AI enhances diagnostic precision and streamlines workflows, but also pointed out that patients need to understand AI’s role to feel comfortable with it. Addressing concerns and ensuring transparency in AI-driven diagnostics is essential. Ambrogio concluded by reinforcing that true innovation in radiology happens when technology aligns with the real needs of patients.
